Once you have your social media accounts it’s important to develop a communication strategy relevant to each network and deliver valuable content to your customers to improve your engagement and fan retention rates. It is essential to have a strategy that is aligned with the goals you have for social media. Strategy for acquiring new fans will also be included. Proper planning has the following benefits:

• Save time on wasted hours on accounts with no real goal and direction
• Making your first impression with your customers valuable and positive
• Ensuring that you are experiencing a return on investment on your efforts through proper goal setting, and tactical executions.
• Reduce time taken to produce content when a proper strategy and direction is followed
• Structured timeline of tactical execution events.

We will help you develop a strategy for your social networks through the following efforts:

• In depth consultation to ensure that we can measure the ROI and that a proper strategy can be developed
• A lengthy detailed report with strategy structure purpose goals and tactical execution guides.
• 2 hour training included to ensure this strategy can be implemented correctly
• A refresher strategy on a monthly basis included if you are using our reporting and benchmarking service.

We have helped various clients gain clarity on their social media efforts and produce results. Contact us today to see how we can help you.

Your social media accounts are like your shop front. A nice well presented store is more likely to attract customers as is a well presented magazine. The same applies for your social media accounts. Our set-up service ensures that all your online social networks are branded with the same image across the web ensuring that you visitors emerge with a streamlined view of your brand. Some benefits from having a professional looking image online are:

• Setting you apart from your competitors and creating a memorable image in the users mind.
• Encourage fans to like the page and increasing conversions from visitors to fans/followers
• Branding and trust is the biggest assets of any business and having a professional image will build trust amongst your users.
• The user will experience the same visual stimulation regardless of being on Facebook, YouTube, Twitter or the website.
• It will let your viewers know they are on the official social site and not a fan-created page or imitation page (which is very common)

We will design and align your social accounts and make it consistent with your brand image. This will mean:

• We will create a streamline design for your approval on Facebook, Twitter, YouTube and your Blog.
• A custom Facebook application will be created for you to drive fan conversions.
• You will have an opportunity to review and make any changes.
• It will be done in 14 business days.

Setting a good foundation before you increase your activity in social media is extremely important. If you will be putting in the effort to increase viewers, fans and followers you should present them with a well renovated online shop front. Regardless of whether you have existing pages or are looking to create new social accounts, we can chat on how we do this for your company. Contact us today.

Think of the internet and social networks as the “largest cocktail party in the world.” It’s a space filled with individuals and groups driven by the desire to communicate, share, digest and relate, while carrying on many independent conversations. These conversations that are happening can be about you, your competitors or your industry. These mentions could be people looking for a product like yours or complaining about your company’s services. Your customers will talk about you regardless of whether you are listening or not.

If you aren’t listening you will not be aware & won’t address the topic of conversation or gather invaluable insights.

For more information on monitoring please see our explanation on Online Reputation Management or Contact us.

Inexperienced with creating effective social media campaigns? We work together with you to identify what are your core business goals and how we can reach them through social media. We will develop the strategy, design the creative concepts, document the tactics to be used in order to execute a social media campaign to drive and deliver the results we set out with you. Planning & coordinating all aspects of your social media campaign is imperative if you want community engagement and results.

After the campaign or promotion we’ll provide detailed reports outlining the performance of your campaign, giving you valuable insights about your audience and customers so that we know what works best and what to build upon for your next social media campaign! Contact us now to get your social media campaign started and engage your customers & build brand awareness!

There are so many different social media platforms out there, don’t you just wish that they would all use the same functions, same interface, features, and same login details? Frustrating isn’t it?

The reason why they don’t all operate off the same platform is because they all provide different value, engagement levels, and the end results can vary in many different ways.

At Social Media Marketing we understand that having so many platforms to manage is time consuming so we are continually on the look out for new and exciting tools to help maximize your productivity.

We conduct both individual and group training sessions on how to use social media networks, how to execute social media strategies, the best tools to use in order to help you make optimize and maximize the ROI of your social media campaign. Contact us to learn, upskill and add more value to your company!

Social media involves human interaction so why not leverage one of the highest capital resources you have at your company? Your staff & employees?

Many consumers are talking about your brand and only having one dedicated person to manage the chatter increases your chances of letting things slip through the crack. You need an army of people to help if and when they see something – you need to build company advocates.

We offer enterprise consulting and solutions for companies to integrate social media into their existing structure. We will learn about your company to understand what the current policies & procedures are, suggest & implement new work flows, internal social media guidelines, as well as develop training modules for new employees you hire in the future. Contact us now and stop wasting your opportunity to build brand advocates from the inside out!

How many times have you been through the process of development and have it delivered on time? Probably less than 10%?

We understand the frustration & stress involved when things aren’t delivered on time so we always plan and give plenty of lead time. Prevention is better than cure so planning out a timeline, project scope document, understanding all the requirements and asking as many questions as possible before building is how we ensure that development times don’t increase and the costs don’t blow out!

If you are looking to develop an application – mobile or desktop – for your website or a specific campaign then Contact us today.