Once you have your social media accounts it’s important to develop a communication strategy relevant to each network and deliver valuable content to your customers to improve your engagement and fan retention rates. It is essential to have a strategy that is aligned with the goals you have for social media. Strategy for acquiring new fans will also be included. Proper planning has the following benefits:

• Save time on wasted hours on accounts with no real goal and direction
• Making your first impression with your customers valuable and positive
• Ensuring that you are experiencing a return on investment on your efforts through proper goal setting, and tactical executions.
• Reduce time taken to produce content when a proper strategy and direction is followed
• Structured timeline of tactical execution events.

We will help you develop a strategy for your social networks through the following efforts:

• In depth consultation to ensure that we can measure the ROI and that a proper strategy can be developed
• A lengthy detailed report with strategy structure purpose goals and tactical execution guides.
• 2 hour training included to ensure this strategy can be implemented correctly
• A refresher strategy on a monthly basis included if you are using our reporting and benchmarking service.

We have helped various clients gain clarity on their social media efforts and produce results.

Your social media accounts are like your shop front. A nice well presented store is more likely to attract customers as is a well presented magazine. The same applies for your social media accounts. Our set-up service ensures that all your online social networks are branded with the same image across the web ensuring that you visitors emerge with a streamlined view of your brand. Some benefits from having a professional looking image online are:

• Setting you apart from your competitors and creating a memorable image in the users mind.
• Encourage fans to like the page and increasing conversions from visitors to fans/followers
• Branding and trust is the biggest assets of any business and having a professional image will build trust amongst your users.
• The user will experience the same visual stimulation regardless of being on Facebook, YouTube, Twitter or the website.
• It will let your viewers know they are on the official social site and not a fan-created page or imitation page (which is very common)

We will design and align your social accounts and make it consistent with your brand image. This will mean:

• We will create a streamline design for your approval on Facebook, Twitter, YouTube and your Blog.
• A custom Facebook application will be created for you to drive fan conversions.
• You will have an opportunity to review and make any changes.
• It will be done in 14 business days.

Setting a good foundation before you increase your activity in social media is extremely important. If you will be putting in the effort to increase viewers, fans and followers you should present them with a well renovated online shop front. Regardless of whether you have existing pages or are looking to create new social accounts, we can have a chat on how we can best do this for your company:

Think of the internet and social networks as the “largest cocktail party in the world.” It’s a space filled with individuals and groups driven by the desire to communicate, share, digest and relate, while carrying on many independent conversations. These conversations that are happening can be about you, your competitors or your industry. These mentions could be people looking for a product like yours or complaining about your companies services. Your customers will talk about you regardless of whether you are listening or not. However, if you weren’t listening, you would not be aware to address the topic of conversation or gather invaluable insights. For more information on monitoring please see our explanation on Online Reputation Management

Inexperienced with creating effective social media campaigns? We worked together with you to coordinate all aspects of your social media campaign to deliver consistency, engagement and results. We are able to provide detailed reports outlining the performance of your campaign, giving you valuable information about your audience and customers.

We conduct both individual and group training sessions on how to use social media networks, how to execute social media strategies and how to make the most of your social media campaign.

We offer enterprise consulting and solutions for companies that are looking to integrate social media into their existing structure. Possible considerations include social media policies and training and optimal social media team structure and process.

If you are looking to develop an application for your website or for a campaign we can help you do that.