An article at brandweek has discussed the results of a recent survey run by iProspect and JupiterResearch. According to the article, one in three Internet users report their purchase decisions are influenced by sites with social content, with Amazon reported to be the most influential due to its customer reviews section. 2,223 people were surveyed in hopes of measuring how consumers use social networking sites.
Other intersting findings include;
- At present, search engines still receive more visitors than social networking sites.
- Younger users are more likely to visit and interact with a social networking site, with 68% of 18-24-year-olds surveyed visiting MySpace in the month leading up to the survey, versus 65% for YouTube and 42% for Facebook.
- 28% of men visit YouTube at least once a month compared to 12% of women.
- Up to 90% of visitors to social networking sites do not make posts.
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