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Much the same as web developers made (and are making) the move from web development into Search Engine Optimisation and then onto sponsored search management - these days an increasing amount of marketers are making the move into social media marketing.
In Australia, Search Engine Marketing is coming into full swing now and more and more web development and design companies are starting to offer SEO as a tacked on service without really understanding it’s concepts. That, however, is an issue best addressed in it’s own article. Those companies that have been in the industry as a core offering for some time now are well enough aware of the changing tides of online search and have begun to investigate, dabble and indeed offer services related to Social Media Marketing and Social Media Optimisation. An article over on SearchEngineWatch.com discusses the natural progression from search to social media and why Search Marketers are getting social.
But why does this new practice fall under the realm of search marketers? And does it make sense? Most search marketers see it as a natural progression of services.
Check out the article to read about the progression as well as selling SMM & SMO related services to clients.
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