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What is monitoring and reporting?

Once goals are established reporting and measurement is imperative to reaching your goals. Measuring this on a monthly basis allows you to see what is effective, what can be improved and what you have done that is working. Benchmarking this over a period of time allows you to be able to forecast and predict the results of your various activities, giving you greater control of the outcomes of your social media campaigns. We will also help you implement ways where you can more accurately measure your social media efforts.

Why is monitoring and reporting important?

Monitoring is important to ensure that you are aware of all insights available to improve your marketing on a regular basis. Social media is very susceptible to changes in attitudes and negative comments. It’s important to ensure these are all quantified, benchmarked and compared on a regular basis as it is an accurate indicator of customer’s attitudes towards your brand, especially if you are an online retailer. Some facts that show how important monitoring is include:

• 80% of brand mentions happen “outside” of the company’s official social networking accounts.
• Customers are increasingly using reviews, and peer opinions to decide whether to purchase items or not.
• A negative mention can reduce the value of your brand dramatically if not properly identified and dealt with.
• It gives you insights on what your customers are feeling so you can improve parts of your business that is lacking and do more of what they think are good.

Prevention is better than cure and having you ear open to what is out there can mean you can tap into business opportunities you never were aware of. Many leads from businesses are generated from this activity. We are always willing to have a chat about how monitoring and reporting on your campaign could help you maximise your ROI. Just fill in the form below and we will get back to you within 48 hours: