I came across an interesting article today that discusses the future of web 2.0 based on two very different views expressed by Forrester Research and The Leading Edge Forum respectively.

Two reports have been released by major big business think tanks in the last two weeks which serve as bookends to a growing debate over the future of enterprise IT and, by implication, Web 2.0. On one side is Forrester Research and their contention that CIOs will spurn Web 2.0 startups and let the likes of Microsoft, Oracle and Google provide their ‘best of breed’ solutions. On the other side is The Leading Edge Forum and their multi-year study advising the enterprise to abandon intranets, live on the web and let IT and users cooperate in generating ‘best of breed’ solutions. It’s hard to imagine both sides can be right.

The lengthy article discusses the comparisons in detail and gives some great insight. Myself I feel more of a growing sensation (perhaps like spider senses?) that the web related I.T. industry is heading for another bubble burst. Looking around at salaries on offer for jobs, charges for different services and so on – from an insiders point of view I cannot see how such values can be maintained in the long haul. It might be glory days now – particularly here in Australia as industries such as search marketing and services such as SEO are becoming more widely known and as such are booming – however with new competition entering the market every day and clients becoming more aware of the work required it is my opinion that prices will inevitably come crashing down, and so too will salaries along with them.

Nevertheless check out the article here.