So everyone is always trying to create some sort of viral content or content that sticks with their users. Below are 3 awesome examples we have found that are original, creative and genuinely engaging!
1. Dollar Shave Club
Dollar Shave Club is exactly what it sounds like – an online store that every month sends you new men’s razors for only $1 per month.
Michael Dubin, who founded the company in 2011, says that he wanted to put more fun into online shopping for men because “Women have all the fun [shopping online] with fashion, shoes, and accessories”.
In less than a year the company has attracted $10.8 million in funding. How the hell did they do it? Well they generated a lot of attention and business from this simple spoof video.
This video now has over 9 million views on YouTube, they rank 9th in the search engine for “men’s razors” and they have over 70,000 Facebook likes. All of this from one spoof video? That’s the power of creative, engaging content!
2. Mahi FX
Mahi FX is an online trading platform. There is nothing too unique or different about this product – online trading platforms can be found everywhere. So how could this company make itself stand out? Well they decided to get a little creative in the pre launch phase and create a fun, interactive landing page to generate buzz about the platform before it launched.
The page is an interactive experience that shows you just how much money John Paulson (the head of Paulson & Co, a New York hedge fund) makes from trading and how hard it would be for you to make the equivalent through your current financial streams.
In just 10 days after launching this page (remember this was the pre launch, they hadn’t actually launched the platform yet), Mahix FX received more than 25,000 visits from 130 countries, links from more than 250 referring sources (great for SEO for the website) and more than 450 sign ups from the page. The page was focused on generating sign ups through a form at the bottom of the page (which is no longer there as this platform was launched a while ago).
Overall, from one creative landing page Mahix FX managed to generate a great amount of online buzz around their product before launch. This page also built up such authority in the search engines during this period that they have kept the page on the website to continue to utilise it’s authority.
3. Adobe Marketing Cloud
How we came across the Adobe Marketing Cloud page is a funny story actually. One of our team members was reading up on some SEO articles at HubSpot and saw an interesting video ad on the side of the page. Now normally, when one of the team members is in research mode they don’t get distracted by flashy ads (it’s not the time to get distracted), but this ad for some reason had extra appeal. This is what he saw:
Now being in the online marketing space, this video made him laugh. The buzz words that are used in the clip sounded like things he had heard around the office… hence his amusement while watching the video. From the video he then proceeded to the landing page to read more. What he found was an amazingly written landing page that split it’s content by persona groups, making it as relevant as possible to their different target markets.
This software is definitely on the more expensive end of the market (and hence he didn’t have the $$$ to actually purchase it) but this style of content marketing was something that he raved about for weeks. We agree that Adobe has hit the nail on the head with not only being creative in their video production, but also very meticulous in their content writing on the landing page. Although this may not be as viral as the other examples, it is a great example of how you can use simple techniques to get through to your target audience.