Remember the good old VIP line at the night clubs? If you ever had a chance to strut through one you not only felt important but popular. So what do you do if you want to be part of something exclusive online? You visit a website like this one.

The website is set out like an exclusive nightclub, with entry to different rooms dependent on how many twitter followers you have. If you have less then a certain amount you get met with this message:

The idea in itself is great because it rewards those that have spent time building their online reputation and influence and making it “exclusive” means that those that are influential will be wanting to share to further show their status online. Little gimmicky tactics such as letting you know who you share the night club with. Once you get into the more exclusive rooms you can expect to be mingling with celebrities and such.

This website was a rising fad of the time and now probably is not as highly visited as when it first came out, but the concept still intrigues me and what this concept can mean for marketing campaigns.

Share with me how you will use this concept to create a marketing campaign?