If you still don’t think social media is important, I think I have found the nail in the coffin for that argument. The We are Social blog posted a Facebook Infographic outlining key numbers specific to Facebook and what it’s users get up to. We will comment on a few of the key numbers here an also explain their impact for you and your business.

Each day Facebook Users

• Become a fan of 2 pages
• Is invited to 2 events
• Is a member of 12 groups

With those numbers you now need to ask yourself as a business owner:

• Does your business have a fan page? Is it regularly updated?
• Are there any Facebook groups that exist currently that could help those people solve their problem or a great gift? Have you joined the group and shared it with them?
• Any work event, product launch, or new offering should be handled in Facebook (and LinkedIn where appropriate). Do you include your Facebook users in your invite list?

Each Week 3.5 billion pieces of content is uploaded and shared through Facebook

Once upon a time, the only place you can regularly find new and current information on the Internet was search engines. You would also have the regular websites that you visited everyday to see if there was something new.

Now both those means of discovery can be merged into the Facebook platform. This is because the information shared is referred by trusted partners (friends, family, workmates) and generally those people have similar interests to you.

The ease of sharing through Facebook’s interface has also contributed to its continual growth. Make it easy to do, and people do it.

So the questions you need to ask a business are:

• Do you feel the content on your website is Facebook-share-worthy?
• Are you even writing regular information on your website for people to regularly visit and be updated?
• Are you alerting your clients of special offers and action plans in little Facebook releases?

At the end of the day, the numbers here are not really a revelation because those that realise the power of the platform are already utilising it.

This graphic needs to be shared with the decision makers in your organisation that are the doubters and think it is nothing more than a time waste.

Give it to them now!