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What is Link Baiting and How does it differ from Link Building

Fri, May 18, 2007

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Link baiting is a term that is becoming more prevalent in web marketing talks these days, however the concept behind the phrase is one that many are yet to understand.

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Evolving from Search Marketing to Social Marketing

Thu, May 17, 2007

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Much the same as web developers made (and are making) the move from web development into Search Engine Optimisation and then onto sponsored search management - these days an increasing amount of marketers are making the move into social media marketing.
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The future of Web 2.0 discussed from two viewpoints

Thu, May 17, 2007

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I came across an interesting article today that discusses the future of web 2.0 based on two very different views expressed by Forrester Research and The Leading Edge Forum respectively.

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Valleywag’s Hottest Web2.0 Startups Chart

Thu, May 17, 2007

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Valleywag has compiled a pie chart of the Hottest Startup companies of today. The chart is compiled based on data gathered from threads running on LinkedIn and VentureBeat and tends to be aimed simply at people’s opinions rather than actual traffic, membership stats or revenue, etc. Still from a social point of view it is interesting to see what “the community” thinks is hot.

Check out the chart here.

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How to post video clips to your blog the easy way

Thu, May 3, 2007

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Being quite new to blogging I’ve just this evening decided to have a go at posting my first YouTube clip to my blog. As you can see in I was successful. However I had multiple failed attempts at using the links on YouTube to post the clip. When I went hunting for an answer I found quite a few more people who were not getting it to work. The great and informative error message sent to me at YouTube goes something along the lines of (more…)

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Fighting, Heavy Metal & Slow Motion = Great SMM

Thu, May 3, 2007

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One of our Search Engine Marketing clients at E-Web has put up a great video on YouTube. He runs a Martial Arts School and as a member I was excited to receive a link to this clip in a recent newsletter. It may not be the most high tech and clean cut production you will see - but it got me pumped up. Heavy metal sound track, action packed sparring and top slow motion effects on some great kicks pulls in the interest - the url at the end of the clip tells you where to go for that action. A good effort in my book.

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Introducing del.icio.us

Mon, Apr 23, 2007

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del.icio.us is a social bookmarking website. It allows you to keep your bookmarks online and share them with others, as well as browse other members bookmarks and find new resources, be it for entertainment, research or to find other members with similar interests to you. (more…)

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Introducing Digg

Mon, Apr 23, 2007

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Digg is a user driven website where users will either Digg or Bury content submitted to the site. The more Diggs an article gets the further it will move up and with enough Diggs it will be displayed on the home page of the site. (more…)

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Common headline mistakes you need to avoid

Mon, Apr 23, 2007

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I found a great little article on copyblogger that outlines 5 common mistakes made by authors when writing the headline for their articles, and talks about how to avoid them.  Being a but of a beginner myself to blogging I found the article to be valuable and it had me rethinking the way I’ll write my posts from now on. (more…)

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Introducing 8Hands

Sun, Apr 22, 2007

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8Hands is a small and friendly desktop application that presents a concise summary of all your online social networking activities (your MySpace & Flickr profiles, your blog, etc.) with useful statistics (the number of friends in each network, activity meter, etc.). With 8hands you can always stay connected to your favorite networks and your network friends without having to check your various profiles on each and every site.
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