Social Media Marketing Blog

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Below is a video from YouTube featuring two guys doing various tricks with a pair of Rayban sunglasses. Since it’s launch in May 2007 has had over 3.2 million views plus inspiring a tonne of user-generated content. It was put together by an agency called Cutwater and the creative director goes by the name of Fabio Costa.

I have been absolutely flat out with work for the last few months so it’s been a struggle to find time to keep making posts, let alone find the time to write the kind of in-depth content that makes a blog great! I have been making a lot of entries on the E-Web Marketing blog, but again mostly summarising and referring to other great articles and information I come across around the web.  The current plan for next year is to try and write at least two full articles a month along with continuing to draw readers’ attention to other great resources across the web.

Facebook is a social networking site that is well and truly taking Australia by storm. According to an article on news.com.au there are more than 230,000 Facebook users across the country, with reportedly more than 100 Australians joining the phenomenon each hour. I have been reading a lot of articles lately, some of which praise the site as being a vital tool and others damning it as a waste of billions.
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I came across this quite comprehensive list of blogging resources this morning whilst checking out the “buzz” on StumbleUpon. It covers pretty much everything from platforms and hosting through to writing resources, communities and the all important monetization and marketing. Rather than try to summarise it I recommend you go check out the “Blogging Toolbox” over on Mashable.

We all love Wordpress because it is quick, easy and there are a whopping number of plugins, themes and the like out there to help us do pretty much anything we want to do with our site.  However; the more mod-happy we get the more likely we are to install something and inadvertently break something else on the site.  To ensure your blog is fully functional after installing a new mod, I’ve summarised a list put together over at Daily Blogging Tips.

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Aizatto’s Related Post plugin has just been updated to version 0.5 with some cleaned up code, bug fixes and a list of new features. The plugin is an adaptation from the Wasabi related posts plugin.

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I came across a gem of a post that outlines 7 tactics to use on your blog to help keep your users coming back, reading your articles, commenting and subscribing to your feeds.

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Hot Trends is a new feature out of Google Labs that shows the top 100 topics that people are searching for in great numbers. The list is updated in almost real time so you can keep right on the pulse.

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Link baiting is a term that is becoming more prevalent in web marketing talks these days, however the concept behind the phrase is one that many are yet to understand.

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Much the same as web developers made (and are making) the move from web development into Search Engine Optimisation and then onto sponsored search management - these days an increasing amount of marketers are making the move into social media marketing.
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