Gartner, a leading technological research firm has released a report stating that by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications. They claimed that vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.
“Customers are clamoring for new and easy ways to interact with the organizations they deal with, and no company should think itself immune to this new business dynamic,” Mr. Alvarez said. “As more people use smartphones, they will expect an extension of their customer experience to be supported by this kind of device while demanding that social aspects of the Web be intertwined with this experience. At the same time, organizations are looking toward new countries and regions for growth. As a result, it is time to take a fresh look at your organization’s Web sales capabilities to ensure that social software, mobile technology and globalization are part of your organization’s online future.”
Who is Gartner?
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to 60,000 clients in 11,600 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,600 associates, including 1,250 research analysts and consultants, and clients in 80 countries.
[...] but not least, Gartner, a well renown technological research company has forecast that by 2015, companies will be generating 50% of their revenue from online sales, mobile [...]