Strategies

Vanity Websites - You Being You

1. December 2009

With the rise in social media, it has given individuals multiple access points online. Facebook lets you be you and interact with all your friends. LinkedIn lets you be your professional self. Flickr shows the world what you love and what you love to do. But the resulting problem is the fact that you are [...]

What Participating in Social Media Means

19. November 2009

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As I spend most of my days knee deep and data as well as interacting with people regarding how they should be spending their time online during the day, I get a whole bunch of crazy ideas of people thinking that updating statuses and making semi entertaining comments on people’s photos is “social media marketing.” [...]

Do You Even Have a Measurable Strategy?

14. July 2009

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This is might appear to be a bizarre question about a social media campaign. Social media marketing isn’t about returns, its about “adding value”, contributing and other non-tangible results (so many experts say). And for the fast majority of campaigns that is exactly right, it would not be proper or even possible to attach a [...]