Social Media

Is Facebook a vital tool or a costly drain on productivity?

20. August 2007

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Facebook is a social networking site that is well and truly taking Australia by storm. According to an article on news.com.au there are more than 230,000 Facebook users across the country, with reportedly more than 100 Australians joining [...]

Evolving from Search Marketing to Social Marketing

17. May 2007

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Much the same as web developers made (and are making) the move from web development into Search Engine Optimisation and then onto sponsored search management - these days an increasing amount of marketers are making the move into social media marketing.

The future of Web 2.0 discussed from two viewpoints

17. May 2007

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I came across an interesting article today that discusses the future of web 2.0 based on two very different views expressed by Forrester Research and The Leading Edge Forum respectively.

Introducing del.icio.us

23. April 2007

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del.icio.us is a social bookmarking website. It allows you to keep your bookmarks online and share them with others, as well as browse other members bookmarks and find new resources, be it for entertainment, research or to find other members with similar interests to you.

Introducing Digg

23. April 2007

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Digg is a user driven website where users will either Digg or Bury content submitted to the site. The more Diggs an article gets the further it will move up and with enough Diggs it will be displayed on the home page of the site.

Introducing 8Hands

22. April 2007

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8Hands is a small and friendly desktop application that presents a concise summary of all your online social networking activities (your MySpace & Flickr profiles, your blog, etc.) with useful statistics (the number of friends in each network, activity meter, etc.). With 8hands you can always stay connected to your favorite networks and your network [...]

Introducing BuzzShout

22. April 2007

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BuzzShout is a great place to find out about the latest Web 2.0 startups. Here you can list a site and have it reviewed by the social network. Each review on BuzzShout can be shouted for. If a user finds a review particularly useful, interesting, or just plain hilarious, they will Shout It! [...]

Introducing Tabber

22. April 2007

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Tabber is an online social address book that allows you to (among other things) import your contacts, get updates from contacts that are Tabber members, and watch your contacts live information on the web as they update it. One you log in and update your information your friends can search the Tabber database for [...]

Why customer reviews may be more important than ads

13. April 2007

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An article at brandweek has discussed the results of a recent survey run by iProspect and JupiterResearch. According to the article, one in three Internet users report their purchase decisions are influenced by sites with social content, with Amazon reported to be the most influential due to its customer reviews section. 2,223 people [...]

Introduction to WEB 2.0

6. April 2007

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Welcome to the Web 2.0 section of the site. Under this topic we will post introductions to, reviews on, and news about emerging Web 2.0 sites. The aim is to help you find useful tools, learn about Web 2.0 and perhaps even just find some sites to while away a few hours on. [...]