Industry News

Sneakers Going Social & AR

2. February 2010

So it looks like Augmented Reality and mainstream appeal are merging closer and closer together. I think you can safely say that once AR codes and app access is included with sneakers much like toys inside cereal boxes - we have taken the next step in getting consumers and our customers to engage with our [...]

State of Social Media in Australia

8. December 2009

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The sad news this week is that The Population, a social media agency in Sydney, will be closing its doors. I really feel that it is an unfortunate state of affairs that in an industry that is clearly booming and on the up and up, could not stand alone in the market. I feel the fact [...]

RIP Bebo - Viva Facebook

24. November 2009

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Is there anything Facebook can’t do? The network that once had control in Australia and New Zealand for a while has now been placed firmly on the chopping block. The Age Reports that it is basically because of dwindling MySpace users and rapid acceleration of Facebook memberships. What I want to examine is though why [...]

Social Media Link Recap

6. November 2009

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So I figured this time around I will show you some of the links I really found valuable from various different companies and any web apps I waste my days on. And any funky news clips or crazy stats. Enjoy!

Facebook Engaging Aussies in Advertising

30. June 2009

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We have for a long time at our agency wanted to have as many of our clients advertising on Facebook, especially if their target market is spending the majority of their time inside the social network. However, due to the complications with invoicing and so forth, especially regarding the only billing in US dollars, we [...]

YouTube Makes It Easier to Interact

23. April 2009

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How are you sharing YouTube videos you watch at the moment? Myself, I share via email, instant chat with whoever is online, or if its something my Twitter network would be interested in, I shorten the URL and away I go. TechCrunch reports that they have tried out a new feature being rolled out, that [...]

Newspapers Just Can’t Keep Up Anymore

31. March 2009

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Yesterday was an interesting day for Sydney. In the late afternoon, from about (4-5pm) my Twitter account started going crazy with updates. Unbeknownst to myself at the time, on the other side of the Harbour Bridge, a massive blackout had occured across some of Sydney’s CBD. Hash tags were in every second tweet from my [...]

Another Twitter Talks Monetisation Blog Post

14. February 2009

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Its the same old story. Every second week, someone makes a comment how Twitter needs to make money to survive. And then every blogger and online marketer chimes in and gives his two cents worth. Its mentioned that they should Twitter should charge for commercial accounts or maybe Twitter use affliate marketing or maybe anyone [...]

YouTube Finds a New Revenue Stream

13. February 2009

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What’s the biggest issue when dealing with social websites and networks? Getting them to turn a profit. So now Youtube has done some thinking and come up with a way to generate income without turning it into a mess of advertising banners. They go down the same road as other information sources have already tried and tested: [...]

Facebook Up To No Good Again

3. February 2009

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So what do you do when you have a database with 150 million users, and multi-million dollar corporations knocking at your door to access the data? Well you decide the best way to take advantage of it, would you not? Well ReadWriteWeb and The Telegraph UK report that Facebook is planning to launch in around spring [...]