We don’t trust the media anymore. We don’t trust brands. We don’t trust the government – although most of us never did. So in a world distinctly lacking in trust, where do we go to help form our opinions on fact vs fiction? Social media. Scary, right? You and I live in a world where ...
Have you ever wondered how effective twitter actually is to your marketing strategies? The limitations of the network has actually put a big question mark on marketing plans when figuring out whether to allocate resources to the channel. Well it looks like our prayers have been answered. Twitter is giving more back to the brands that ...
You’re boarding your flight. It’s been a long journey. You’re tired, hungry, and all the movies are terrible. All you can dream about is a shower and your own bed. Then you notice somebody you absolutely do not want to sit next to. They look creepy and have a terrible body odour. And as is ...
The hype of Google Plus is slowly dying so Google is quick on its continual expansion across social media. Google is introducing a Foursquare like product called the Leaderboard, a new feature allowing users to earn points for checking in to a location via GoogleLatitude. In the previous week, Google launched an updated version of Google ...
Facebook is currently making some changes, and we know because this is when the bugs come flying at us. If you have a custom tab on your Facebook Page you may have noticed that the content has been pushed down approximately 800 pixels. Don’t fear, Facebook is working on a fix to prevent this from ...
Google made an announcement at Le Web that would bring a smile to every online marketer out there. Measuring social data has been an issue at the top of everyone’s list since the social media craze took the internet by storm. Google’s announced their plan to build a social media hub in their analytics offering, ...
Did you really think with Facebook and Google+ catering to businesses through the introduction of business pages that Twitter wouldn’t eventually follow suit? Here’s a peek at the new designs for the brand pages Twitter will be implementing soon, along with a redesign of their web interface and mobile apps. Twitter’s business page solution allows ...
Facebook Ads were the first step towards advertising on the social space. Twitter jumped on board during April 2010 but has not yet released the ad option to the public. News broke out that in November, the self-service option for running twitter ads were released to a handful of advertisers which mean that they are beginning to ...
Google is going to own the world. Seriously. Google has its arm in everything digital from search engine data, global mapping and navigation, business applications, documentation tools, email client to social networking. Google’s road to total online monopoly just got one step closer today with the release of indoor maps. Google Maps is a well-known ...
The review giant social network, Yelp, has finally launched in Australia! Let the stream of user generated reviews and ratings flow! Yelp has been around since 2004, gaining quite a bit of traction in the US, and although there were many Aussie businesses being reviewed on the platform, there was never an official focus on ...
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