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	<title>Social Media Marketing Blog &#187; &#187; Blogging</title>
	<atom:link href="http://www.socialmediamarketing.com.au/category/blogging/feed" rel="self" type="application/rss+xml" />
	<link>http://www.socialmediamarketing.com.au</link>
	<description>Compiling SMM &#038; SMO news from around the web</description>
	<pubDate>Wed, 24 Feb 2010 00:31:45 +0000</pubDate>
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		<title>Why So Many Identities?</title>
		<link>http://www.socialmediamarketing.com.au/blogging/why-so-many-identities.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/why-so-many-identities.php#comments</comments>
		<pubDate>Mon, 14 Dec 2009 03:29:36 +0000</pubDate>
		<dc:creator>Ben Tortora</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/?p=143</guid>
		<description><![CDATA[I am a member (active or inactive) in way too many social networks. In fact, if you searched for me online, probably all the results are social media profile pages full of &#8220;just testing&#8221; status updates and just being sat on so no one else is me online (online reputation management for the win!).
But the [...]]]></description>
			<content:encoded><![CDATA[<p>I am a member (active or inactive) in way too many social networks. In fact, if you searched for me online, probably all the results are social media profile pages full of &#8220;just testing&#8221; status updates and just being sat on so no one else is me online (online reputation management for the win!).</p>
<p>But the problem that has recently occurred is the fact that with all these networks, they all want you to use your login creditials to sign into other networks, for example:</p>
<ul>
<li>Google Friend Connect</li>
<li>Facebook Connect</li>
<li>OpenID</li>
<li>whatever it maybe next week&#8230;.</li>
</ul>
<p><span id="more-143"></span></p>
<p>So all these social webapps want to know where you are (hello 4square), who you are friends with (hello facebook) and where you post comments and leave feedback (hello google friend connect). Now the networks are obiviously not doing this for your benefit, or to make it easy for you to login. The reason? Because if there was this magical cloud login certificate authority (lets call it CloudAuth), there would be no reason for separate sign ups for each network. It could actually pull the standard required data from CloudAuth and store only that username and password - and then the relevant activity you have placed on that network. </p>
<p>Currently you are just duping up your information across the Internet - especially the most important details, your contact information. Think about what you are giving them. You are providing a social map of what you do with your day and where you are and who you are with. I didn&#8217;t even want my parents to know that when I was a teenager and yet I am more than happy to tell Facebook and 4square. </p>
<h2>So What can you do?</h2>
<p>The short answer is not much. Those networks provide great services and information, and allow you to connect with your friends and family in ways you never thought. Unfortunately, you have to go through the labourious process of inputting your data and receive stupid updates to a whole bunch of networks you don&#8217;t actually like. </p>
<p>What I would love to see is one day, CloudAuth becomes a standard, where there is no more actual signups because you have already signed up once, and there is only one of you. But not only tie it into your social networks, but your work and personal email, your online shopping, your favourites.</p>
<p>One day we can hope and dream&#8230;</p>
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		</item>
		<item>
		<title>Develop a Top Notch About Me Page</title>
		<link>http://www.socialmediamarketing.com.au/blogging/develop-a-top-notch-about-me-page.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/develop-a-top-notch-about-me-page.php#comments</comments>
		<pubDate>Fri, 14 Mar 2008 11:49:48 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>
<category>Blogging</category>
		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/develop-a-top-notch-about-me-page.php</guid>
		<description><![CDATA[This is a post I came across quite a while ago (back around the time when I was thinking I&#8217;d have plenty of time to put into this blog) and have been meaning to talk about, but held off as I myself had not followed the gems of advice for my own about page yet. [...]]]></description>
			<content:encoded><![CDATA[<p>This is a post I came across quite a while ago (back around the time when I was thinking I&#8217;d have plenty of time to put into this blog) and have been meaning to talk about, but held off as I myself had not followed the gems of advice for my own about page yet.  As it seems I am still yet to find the time to apply these concepts I figured I would post it anyway as motivation for myself to get sorted.<br />
<span id="more-32"></span></p>
<p>Neil Patel on his excellent <a href="http://www.quicksprout.com" title="Neil Patel's Quick Sprout" target="_blank">personal branding blog</a> wrote a post outlining the 4 essential elements of a blogger&#8217;s &#8220;About Me&#8221; page.   Below are his 4 essentials and a brief on why;</p>
<ol>
<li><span style="font-weight: bold">An image of yourself</span> - This is important to ensure readers can see who it is that is putting forth ideas and information.  If you wish to be a thought leade, it is no good to just get your name out there - names are easily duplicated on the <span style="font-weight: bold">world-wide</span> web.</li>
<li><span style="font-weight: bold">A little personality</span> - Rather than just your education credentials or previous industry experience, allow your readers some insight into what makes you tick - where is it you have been and what is it you have experienced that makes you who you are and gives you the opinions you have? (I believe this applies to all your posts and a bit of character adds depth to your posts and sets you apart from others)</li>
<li><span style="font-weight: bold">Some value for the user</span> - What is it you can do for your readers, or their friends, family or colleagues that all the other blogger&#8217;s in your niche, posting about the same issues you are, cannot offer? Neil says this is the key to being remembered amongst the thousands of other about pages a reader will come across. Let&#8217;s not forget there are over 71 million blogs out there.</li>
<li><span style="font-weight: bold">Make contact easy</span> - The key to building a fanbase (so-to-speak) is being approachable.  You will notice that steaps 1, 2 and 3 are all focused around giving your readers insight into who you are and what you have to offer - once they have that information you must be willing and able to provide more to anyone who wishes to network.</li>
</ol>
<p>I have given these tips from my own point of view so I highly recommend checking out the orignal article on <a href="http://www.quicksprout.com/2007/06/11/the-4-essential-elements-of-an-about-me-page/" rel="nofollow" title="Neil Patel's Quick Sprout" target="_blank">Quick Sprout</a>, and having a look at his about page.  His final bonus tip is something I have already applied to my about page, however now that I have put up these essentials I best get my act together and write up some more content about myself and this blog!</p>
<a href="http://www.socialmediamarketing.com.au/tag/blogging/" rel="tag">Blogging</a>]]></content:encoded>
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		<title>This place is not yet entirely deserted!</title>
		<link>http://www.socialmediamarketing.com.au/blogging/this-place-is-not-yet-entirely-deserted.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/this-place-is-not-yet-entirely-deserted.php#comments</comments>
		<pubDate>Wed, 12 Dec 2007 21:52:31 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>
<category>Blogging</category>
		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/this-place-is-not-yet-entirely-deserted.php</guid>
		<description><![CDATA[I have been absolutely flat out with work for the last few months so it&#8217;s been a struggle to find time to keep making posts, let alone find the time to write the kind of in-depth content that makes a blog great! I have been making a lot of entries on the E-Web Marketing blog, [...]]]></description>
			<content:encoded><![CDATA[<p>I have been absolutely <strong>flat out</strong> with work for the last few months so it&#8217;s been a struggle to find time to keep making posts, let alone find the time to write the kind of in-depth content that makes a blog great! I have been making a lot of entries on the <a href="http://www.ewebmarketing.com.au/seoblog/" title="E-Web SEO Company Blog" target="_blank">E-Web Marketing blog</a>, but again mostly summarising and referring to other great articles and information I come across around the web.  The current plan for next year is to try and write at least two full articles a month along with continuing to draw readers&#8217; attention to other great resources across the web.</p>
<a href="http://www.socialmediamarketing.com.au/tag/blogging/" rel="tag">Blogging</a>]]></content:encoded>
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		<item>
		<title>A Comprehensive List of Blogging Resources</title>
		<link>http://www.socialmediamarketing.com.au/blogging/a-comprehensive-list-of-blogging-resources.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/a-comprehensive-list-of-blogging-resources.php#comments</comments>
		<pubDate>Fri, 06 Jul 2007 23:32:32 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/a-comprehensive-list-of-blogging-resources.php</guid>
		<description><![CDATA[I came across this quite comprehensive list of blogging resources this morning whilst checking out the &#8220;buzz&#8221; on StumbleUpon.  It covers pretty much everything from platforms and hosting through to writing resources, communities and the all important monetization and marketing.  Rather than try to summarise it I recommend you go check out the [...]]]></description>
			<content:encoded><![CDATA[<p>I came across this quite comprehensive list of blogging resources this morning whilst checking out the &#8220;buzz&#8221; on <a href="http://buzz.stumbleupon.com" title="StumbleUpon">StumbleUpon</a>.  It covers pretty much everything from platforms and hosting through to writing resources, communities and the all important monetization and marketing.  Rather than try to summarise it I recommend you go check out the &#8220;<a href="http://mashable.com/2007/06/19/blogging-toolbox/" title="Blogging Toolbox">Blogging Toolbox</a>&#8221; over on <a href="http://mashable.com" title="Mashable">Mashable</a>.</p>
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		<title>7 Essential Wordpress Maintenance Tips</title>
		<link>http://www.socialmediamarketing.com.au/blogging/7-essential-wordpress-maintenance-tips.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/7-essential-wordpress-maintenance-tips.php#comments</comments>
		<pubDate>Tue, 12 Jun 2007 11:39:51 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/7-essential-wordpress-maintenance-tips.php</guid>
		<description><![CDATA[We all love Wordpress because it is quick, easy and there are a whopping number of plugins, themes and the like out there to help us do pretty much anything we want to do with our site.  However; the more mod-happy we get the more likely we are to install something and inadvertently break something [...]]]></description>
			<content:encoded><![CDATA[<p>We all love Wordpress because it is quick, easy and there are a whopping number of plugins, themes and the like out there to help us do pretty much anything we want to do with our site.  However; the more mod-happy we get the more likely we are to install something and inadvertently break something else on the site.  To ensure your blog is fully functional after installing a new mod, I&#8217;ve summarised a list put together over at <a href="http://www.dailyblogtips.com/wordpress-blog-maintenance-checklist/" title="Wordpress Checklist">Daily Blogging Tips</a>.</p>
<p><span id="more-31"></span></p>
<p>For more information you can <a href="http://www.dailyblogtips.com/wordpress-blog-maintenance-checklist/" title="Original Post">check out the post</a>, but below is a quick checklist;</p>
<ol>
<li>Be sure to test your feeds are working.</li>
<li>Ensure your contact page still works - which sadly mine does not at the moment!</li>
<li>Ensure your About page is up to date.</li>
<li>Thoroughly check each of the pages of your that they still display and link properly.</li>
<li>Re-check your AdSense to ensure it still displays correctly and is producing relevant Ads.</li>
<li>Regularly check your common outbound links to be sure none have gone dead.</li>
<li>Update affiliate links in your posts should you join any new programs.</li>
</ol>
<p>I recommend <a href="http://www.dailyblogtips.com/wordpress-blog-maintenance-checklist/" title="Original Post">checking out the source</a> for more info.</p>
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		<item>
		<title>Related Posts Plugin Update Released</title>
		<link>http://www.socialmediamarketing.com.au/blogging/related-posts-plugin-update-released.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/related-posts-plugin-update-released.php#comments</comments>
		<pubDate>Mon, 28 May 2007 12:23:01 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/related-posts-plugin-update-released.php</guid>
		<description><![CDATA[Aizatto&#8217;s Related Post plugin has just been updated to version 0.5 with some cleaned up code, bug fixes and a list of new features.  The plugin is an adaptation from the Wasabi related posts plugin.

The new features are as follows;

Trim the length of your title
Limit to only showing related posts to the post’s page [...]]]></description>
			<content:encoded><![CDATA[<p>Aizatto&#8217;s Related Post plugin has just been <a href="http://dev.aizatto.com/2007/05/25/aizattos-related-posts-v05-released/" title="Related posts plugin" target="_blank">updated</a> to version 0.5 with some cleaned up code, bug fixes and a list of new features.  The plugin is an adaptation from the <a href="http://wasabi.pbwiki.com/Related%20Entries" title="Original plugin" target="_blank">Wasabi related posts plugin</a>.</p>
<p><span id="more-30"></span></p>
<p>The new features are as follows;</p>
<ul>
<li>Trim the length of your title</li>
<li>Limit to only showing related posts to the post’s page itself</li>
<li>Easier CSS customisation, by moving it the administration menu</li>
<li>Made it possible to inject the php code, to customise where you want it placed.</li>
<li>Mixture of posts with and without excerpts.  For example, first 3 posts have excerpts, remaining 2 don&#8217;t.  So it doesn’t look as cluttered.</li>
</ul>
<p>The existing features;</p>
<ul>
<li>Automatically inserts the ‘Related Posts’ to the bottom of your post</li>
<li>No need to inject SQL</li>
<li>Includes into the RSS feed</li>
<li>Customise appearance via CSS</li>
</ul>
<p>More info and download at &#8220;<a href="http://dev.aizatto.com/2007/05/25/aizattos-related-posts-v05-released/" title="Related post">developer symphonies</a>&#8220;.</p>
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		<title>7 Tactics for Increasing Blog Reader Stickiness</title>
		<link>http://www.socialmediamarketing.com.au/blogging/7-tactics-for-increasing-blog-reader-stickiness.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/7-tactics-for-increasing-blog-reader-stickiness.php#comments</comments>
		<pubDate>Mon, 28 May 2007 11:53:49 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/social-media-marketing/7-tactics-for-increasing-blog-reader-stickiness.php</guid>
		<description><![CDATA[I came across a gem of a post that outlines 7 tactics to use on your blog to help keep your users coming back, reading your articles, commenting and subscribing to your feeds.

Nate Whitehill writes that using the 7 methods he tripled his RSS subscriber numbers in a month. These tried and true methods are [...]]]></description>
			<content:encoded><![CDATA[<p>I came across a gem of a post that outlines 7 tactics to use on your blog to help keep your users coming back, reading your articles, commenting and subscribing to your feeds.</p>
<p><span id="more-29"></span></p>
<p><a href="http://natewhitehill.com/7-ways-to-get-readers-to-stick/" title="Related post">Nate Whitehill</a> writes that using the 7 methods he tripled his RSS subscriber numbers in a month. These tried and true methods are going to help you visitors become regular readers or subscribers.  The short list is as follows;</p>
<ol>
<li>Use a highly visible Feed Button.</li>
<li>Include a magic sentence after each post along the lines of “If you enjoyed this post, then make sure you subscribe to my RSS Feed.”</li>
<li>Install a <a href="http://wasabi.pbwiki.com/Related%20Entries" target="_blank">related posts plugin</a>.</li>
<li>Ask questions of your readers to promote thought and response.</li>
<li>Offer a full feed RSS.</li>
<li>Be highly reachable should your readers wish to get in touch with comments or feedback.</li>
<li>Host a contest.</li>
</ol>
<p>For in depth descriptions check out <a href="http://natewhitehill.com/7-ways-to-get-readers-to-stick/">7 Ways To Get Readers to Stick</a>.</p>
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		<title>How to post video clips to your blog the easy way</title>
		<link>http://www.socialmediamarketing.com.au/blogging/how-to-post-video-clips-to-your-blog-the-easy-way.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/how-to-post-video-clips-to-your-blog-the-easy-way.php#comments</comments>
		<pubDate>Thu, 03 May 2007 13:23:35 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/how-to-post-video-clips-to-your-blog-the-easy-way.php</guid>
		<description><![CDATA[Being quite new to blogging I&#8217;ve just this evening decided to have a go at posting my first YouTube clip to my blog.  As you can see in  I was successful.  However I had multiple failed attempts at using the links on YouTube to post the clip.  When I went hunting [...]]]></description>
			<content:encoded><![CDATA[<p>Being quite new to blogging I&#8217;ve just this evening decided to have a go at posting my first YouTube clip to my blog.  As you can see in  <a href="http://www.socialmediamarketing.com.au/smm-faves/fighting-heavy-metal-slow-motion-great-smm.php">I was successful</a>.  However I had multiple failed attempts at using the links on YouTube to post the clip.  When I went hunting for an answer I found quite a few more people who were not getting it to work.  The great and informative error message sent to me at YouTube goes something along the lines of<span id="more-21"></span></p>
<blockquote><p>This occured for the following reason:</p>
<p>An error has occurred. Message: Unknown</p></blockquote>
<p>Fantastic.  However after a quick search on Google I found the <a href="http://faq.wordpress.com/2006/07/29/how-do-i-post-a-youtube-video/" target="_blank">Wordpress instructions on how to post YouTube clips</a>.  I also, however, came accross a nifty plugin that makes it super easy to post not only YouTube clips but also clips from other sources such as Google Video and Metacafe.  This plugin also allows you to control the size of the clips.</p>
<p>After you <a href="http://www.ozblog.com.au/wp-content/plugins/wp-downloadMonitor/download.php?id=7" target="_blank">download the plugin</a> and extract it to your plugins folder (wp-content/plugins/), you can add the videos to your posts by copying the clip ID and placing it between simple tags for each video type.  Dependant on the clip&#8217;s source you will need to place either &#8220;youtube&#8221;, &#8220;google&#8221; or &#8220;metacafe&#8221; tags.</p>
<p align="left">For example: [tag name]clip ID[/tag name]</p>
<p>To modify the size of your clips you will need to go to Options -&gt; My Video in your admin.</p>
<p>It&#8217;s a simple yet effective plugin and I recommend it to anyone wanting to easily post clips from different sources on their blog.  Check out <a href="http://www.ozblog.com.au/?p=40" title="Youtube &amp; Google &amp; Metacafe Wordpress Plugin" target="_blank">Youtube &amp; Google &amp; Metacafe Wordpress Plugin</a> for more information.</p>
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		<title>Common headline mistakes you need to avoid</title>
		<link>http://www.socialmediamarketing.com.au/blogging/common-headline-mistakes-you-need-to-avoid.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/common-headline-mistakes-you-need-to-avoid.php#comments</comments>
		<pubDate>Sun, 22 Apr 2007 14:04:43 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/common-headline-mistakes-you-need-to-avoid.php</guid>
		<description><![CDATA[I found a great little article on copyblogger that outlines 5 common mistakes made by authors when writing the headline for their articles, and talks about how to avoid them.  Being a but of a beginner myself to blogging I found the article to be valuable and it had me rethinking the way I&#8217;ll write [...]]]></description>
			<content:encoded><![CDATA[<p>I found a great little article on copyblogger that outlines 5 common mistakes made by authors when writing the headline for their articles, and talks about how to avoid them.  Being a but of a beginner myself to blogging I found the article to be valuable and it had me rethinking the way I&#8217;ll write my posts from now on.<span id="more-17"></span>The list itself consists of;</p>
<ol>
<li>No communicated benefit for the reader. If the reader can&#8217;t see &#8220;what&#8217;s in it for me&#8221;, they are unlikely to read your article.</li>
<li>Failing to spark the curiosity of the reader.  If the readers imagination if not sparked they are again unlikely to bother reading, or will simply scan quickly over the article.</li>
<li>Lack specificity. If the title is unclear or confusing you&#8217;re less likely to engage the reader.</li>
<li>A lack of simplicity.  If you over complicate things in the title, expect your article to fail.</li>
<li>No sense of urgency.  Are you letting the reader know that they should get into this article right now rather than put it off until later?</li>
</ol>
<p>For more information I recommend you check out the article titled <a href="http://www.copyblogger.com/five-common-headline-mistakes-and-how-to-avoid-them/" target="_blank">Five Common Headline Mistakes and How To Avoid Them</a>.</p>
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		<title>Introducing MyBlogLog</title>
		<link>http://www.socialmediamarketing.com.au/blogging/introducing-mybloglog.php</link>
		<comments>http://www.socialmediamarketing.com.au/blogging/introducing-mybloglog.php#comments</comments>
		<pubDate>Sun, 22 Apr 2007 07:03:13 +0000</pubDate>
		<dc:creator>Joshua Hay</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketing.com.au/blogging/introducing-mybloglog.php</guid>
		<description><![CDATA[MyBlogLog helps create communities of authors and readers of web content.  Using this service, everyone who reads a web site or blog can learn about and engage with one another, and in the process take the conversation to a whole new level.
From the site;
You probably know a ton about your favorite bloggers - what [...]]]></description>
			<content:encoded><![CDATA[<p>MyBlogLog helps create communities of authors and readers of web content.  Using this service, everyone who reads a web site or blog can learn about and engage with one another, and in the process take the conversation to a whole new level.<span id="more-13"></span></p>
<p>From the site;</p>
<blockquote><p>You probably know a ton about your favorite bloggers - what they think about the subjects they write about, maybe some of their work and life history&#8230; you may even know what toothpaste they use. But how much do you know about all the other people who read their blogs? And how much do they know about you?</p></blockquote>
<p>Readers can become friends with other people who read your favorite blogs. See what else they&#8217;re reading. Check out their MySpace and Friendster profiles and view their Flickr photostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring? What are they reading elsewhere on the Web?</p>
<p>After signing up, for those of you with your own blog you are able to choose from a few different widgets to plug into your blog pages including a statistics tracking code, a Recent Readers table (as you can see on my right hand column) or a Top Links table that automates a list of the most popular links on your site.</p>
<p>Members who visit your blog will pop up in your Recent Readers list so you (and your readers) can click through to check out their profile.  Depending on how they&#8217;ve setup their profile you&#8217;ll be able to check out a wide variety of their accounts at different Web 2.0 sites including <a href="http://www.flickr.com" target="_blank">Flickr</a>, <a href="http://www.livejournal.com/" target="_blank">LiveJournal</a>, <a href="http://www.myspace.com" target="_blank">MySpace</a>, <a href="http://digg.com" target="_blank">Digg</a>, <a href="http://www.friendster.com" target="_blank">Friendster</a>, <a href="http://www.watchr.net/" target="_blank">Watchr</a> and more.</p>
<hr />Details sourced from <a href="http://www.mybloglog.com" target="_blank">MyBlogLog.com</a></p>
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