Social Media Marketing Blog

This is a post I came across quite a while ago (back around the time when I was thinking I’d have plenty of time to put into this blog) and have been meaning to talk about, but held off as I myself had not followed the gems of advice for my own about page yet. As it seems I am still yet to find the time to apply these concepts I figured I would post it anyway as motivation for myself to get sorted.

Neil Patel on his excellent personal branding blog wrote a post outlining the 4 essential elements of a blogger’s “About Me” page. Below are his 4 essentials and a brief on why;

1. An image of yourself - This is important to ensure readers can see who it is that is putting forth ideas and information. If you wish to be a thought leade, it is no good to just get your name out there - names are easily duplicated on the world-wide web.
2. A little personality - Rather than just your education credentials or previous industry experience, allow your readers some insight into what makes you tick - where is it you have been and what is it you have experienced that makes you who you are and gives you the opinions you have? (I believe this applies to all your posts and a bit of character adds depth to your posts and sets you apart from others)
3. Some value for the user - What is it you can do for your readers, or their friends, family or colleagues that all the other blogger’s in your niche, posting about the same issues you are, cannot offer? Neil says this is the key to being remembered amongst the thousands of other about pages a reader will come across. Let’s not forget there are over 71 million blogs out there.
4. Make contact easy - The key to building a fanbase (so-to-speak) is being approachable. You will notice that steaps 1, 2 and 3 are all focused around giving your readers insight into who you are and what you have to offer - once they have that information you must be willing and able to provide more to anyone who wishes to network.

I have given these tips from my own point of view so I highly recommend checking out the orignal article on Quick Sprout, and having a look at his about page. His final bonus tip is something I have already applied to my about page, however now that I have put up these essentials I best get my act together and write up some more content about myself and this blog!