Social Media Marketing Blog

I found a great little article on copyblogger that outlines 5 common mistakes made by authors when writing the headline for their articles, and talks about how to avoid them.  Being a but of a beginner myself to blogging I found the article to be valuable and it had me rethinking the way I’ll write my posts from now on.The list itself consists of;

1. No communicated benefit for the reader. If the reader can’t see “what’s in it for me”, they are unlikely to read your article.
2. Failing to spark the curiosity of the reader.  If the readers imagination if not sparked they are again unlikely to bother reading, or will simply scan quickly over the article.
3. Lack specificity. If the title is unclear or confusing you’re less likely to engage the reader.
4. A lack of simplicity.  If you over complicate things in the title, expect your article to fail.
5. No sense of urgency.  Are you letting the reader know that they should get into this article right now rather than put it off until later?

For more information I recommend you check out the article titled Five Common Headline Mistakes and How To Avoid Them.