Bing Lee’s main social media goals were to achieve Facebook fans as well as engage audiences on other social media platforms. With this goal in mind E-Web Marketing developed a complete social media strategy to achieve this including strategies for blogs, YouTube, Twitter and online communities. The social media strategy was developed to increase awareness, enhance engagement and support the sales of the Bing Lee online store with regular promotional campaigns and communication of any in-store and online promotions. The services used for this campaign include:
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