Michael Laps // Posts published by Michael Laps
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Shared Content Is Now Most Trusted Source
We don’t trust the media anymore. We don’t trust brands. We don’t trust the government – although most of us never did. So in a world distinctly lacking in trust, where do we go to help form our opinions on fact vs fiction? Social media. Scary, right? You and I live in a world where...
Social Media Airlines
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You’re boarding your flight. It’s been a long journey. You’re tired, hungry, and all the movies are terrible. All you can dream about is a shower and your own bed. Then you notice somebody you absolutely do not want to sit next to. They look creepy and have a terrible body odour. And as is...
Facebook Ads: The Basics
When I applied to work at E-Web Marketing, I actually applied for a role in the Social Media Department. They weren’t hiring. Luckily, they found another role for me that allowed for continued research, participation and active involvement in the social media realm. A few weeks ago I was thrown into the deep end. I...
A Blog Post For Non-Bloggers About Blogging
Gone are the days where a company throws messages at the public. Gone are the days of consumers gladly accepting anything that marketers and advertisers say. And long gone are the days of consumers having no voice. Nowadays, one of the most important characteristics of the Internet is the pull marketing approach, where customers are...
We’re On Social Networks Too!
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Bridging The Gap with Social!
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