Ben Tortora

You Need to Read This Presentation

Tuesday, July 21, 2009

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!This is the best presentation I have ever read regarding social media and organisations. Read it. Think about it. Take steps to implement what it says. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.

Too Much Social Media Spoils the Broth

Tuesday, July 21, 2009

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In Sydney last night, the 3rd monthly Social Media Club Sydney (SMCSYD) event was held. Unfortunately I was not able to attend it due to other commitments and I was disappointed. I have been to the previous two and found them extremely useful in relation to both the information presented as well as the people [...]

Do You Even Have a Measurable Strategy?

Tuesday, July 14, 2009

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This is might appear to be a bizarre question about a social media campaign. Social media marketing isn’t about returns, its about “adding value”, contributing and other non-tangible results (so many experts say). And for the fast majority of campaigns that is exactly right, it would not be proper or even possible to attach a [...]

MySpace, Music and the Future of Online Networking

Monday, July 6, 2009

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Much has been said about MySpace’s gradual decline in the social networking space. Sure we cannot deny that overall traffic is down, they have lost out on the Google advertising package that was their main source of revenue, but I think we are far from attending it’s funeral. Its not so much that Facebook has taken [...]

Facebook Engaging Aussies in Advertising

Tuesday, June 30, 2009

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We have for a long time at our agency wanted to have as many of our clients advertising on Facebook, especially if their target market is spending the majority of their time inside the social network. However, due to the complications with invoicing and so forth, especially regarding the only billing in US dollars, we [...]

YouTube Makes It Easier to Interact

Thursday, April 23, 2009

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How are you sharing YouTube videos you watch at the moment? Myself, I share via email, instant chat with whoever is online, or if its something my Twitter network would be interested in, I shorten the URL and away I go. TechCrunch reports that they have tried out a new feature being rolled out, that [...]

Judging Books By Their Cover on Social Networks

Friday, April 3, 2009

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We all know we can choose our friends, and we have been doing it as soon as we start interacting with people at a young age. As we grow and develop our own social skills, we refine our processes so that we are able to determine who we want to spend time with and who [...]

Newspapers Just Can’t Keep Up Anymore

Tuesday, March 31, 2009

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Yesterday was an interesting day for Sydney. In the late afternoon, from about (4-5pm) my Twitter account started going crazy with updates. Unbeknownst to myself at the time, on the other side of the Harbour Bridge, a massive blackout had occured across some of Sydney’s CBD. Hash tags were in every second tweet from my [...]

Another Twitter Talks Monetisation Blog Post

Saturday, February 14, 2009

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Its the same old story. Every second week, someone makes a comment how Twitter needs to make money to survive. And then every blogger and online marketer chimes in and gives his two cents worth. Its mentioned that they should Twitter should charge for commercial accounts or maybe Twitter use affliate marketing or maybe anyone [...]

YouTube Finds a New Revenue Stream

Friday, February 13, 2009

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What’s the biggest issue when dealing with social websites and networks? Getting them to turn a profit. So now Youtube has done some thinking and come up with a way to generate income without turning it into a mess of advertising banners. They go down the same road as other information sources have already tried and tested: [...]