Ben Tortora

Facebook - The Numbers & What They Mean

Wednesday, February 24, 2010

If you still don’t think social media is important, I think I have found the nail in the coffin for that argument. The We are Social blog posted a Facebook Infographic outlining key numbers specific to Facebook and what it’s users get up to. We will comment on a few of the key numbers here [...]

Sneakers Going Social & AR

Tuesday, February 2, 2010

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So it looks like Augmented Reality and mainstream appeal are merging closer and closer together. I think you can safely say that once AR codes and app access is included with sneakers much like toys inside cereal boxes - we have taken the next step in getting consumers and our customers to engage with our [...]

So Your Video Went Viral… Now what?

Tuesday, January 19, 2010

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I love social media, I really do. It fills my inbox with great blog posts to read, see where my friends are in the world, and makes me laugh and shocked at the same time with viral videos. It could be said that much of YouTube’s success comes from the creation of viral videos and [...]

Why So Many Identities?

Monday, December 14, 2009

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I am a member (active or inactive) in way too many social networks. In fact, if you searched for me online, probably all the results are social media profile pages full of “just testing” status updates and just being sat on so no one else is me online (online reputation management for the win!). But the [...]

State of Social Media in Australia

Tuesday, December 8, 2009

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The sad news this week is that The Population, a social media agency in Sydney, will be closing its doors. I really feel that it is an unfortunate state of affairs that in an industry that is clearly booming and on the up and up, could not stand alone in the market. I feel the fact [...]

Vanity Websites - You Being You

Tuesday, December 1, 2009

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With the rise in social media, it has given individuals multiple access points online. Facebook lets you be you and interact with all your friends. LinkedIn lets you be your professional self. Flickr shows the world what you love and what you love to do. But the resulting problem is the fact that you are [...]

RIP Bebo - Viva Facebook

Tuesday, November 24, 2009

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Is there anything Facebook can’t do? The network that once had control in Australia and New Zealand for a while has now been placed firmly on the chopping block. The Age Reports that it is basically because of dwindling MySpace users and rapid acceleration of Facebook memberships. What I want to examine is though why [...]

What Participating in Social Media Means

Thursday, November 19, 2009

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As I spend most of my days knee deep and data as well as interacting with people regarding how they should be spending their time online during the day, I get a whole bunch of crazy ideas of people thinking that updating statuses and making semi entertaining comments on people’s photos is “social media marketing.” [...]

SMCSYD 6 featuring MC Hammer

Wednesday, November 11, 2009

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Last night, the world’s largest social media club (yes it is official) was held at one of Sydney’s leading universities, UTS. The special guest? One Mr @MCHammer. His presence in itself was pretty amazing, considering the fact that it appears his sole appearance was basically to evangelise Social Media to Australian business. To have Australians [...]

Social Media Link Recap

Friday, November 6, 2009

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So I figured this time around I will show you some of the links I really found valuable from various different companies and any web apps I waste my days on. And any funky news clips or crazy stats. Enjoy!