2009 July

You Need to Read This Presentation

21. July 2009

This is the best presentation I have ever read regarding social media and organisations. Read it. Think about it. Take steps to implement what it says. What the F**K is Social Media: One Year Later View more documents from Marta Kagan.

Too Much Social Media Spoils the Broth

21. July 2009

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In Sydney last night, the 3rd monthly Social Media Club Sydney (SMCSYD) event was held. Unfortunately I was not able to attend it due to other commitments and I was disappointed. I have been to the previous two and found them extremely useful in relation to both the information presented as well as the people [...]

Do You Even Have a Measurable Strategy?

14. July 2009

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This is might appear to be a bizarre question about a social media campaign. Social media marketing isn’t about returns, its about “adding value”, contributing and other non-tangible results (so many experts say). And for the fast majority of campaigns that is exactly right, it would not be proper or even possible to attach a [...]

MySpace, Music and the Future of Online Networking

6. July 2009

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Much has been said about MySpace’s gradual decline in the social networking space. Sure we cannot deny that overall traffic is down, they have lost out on the Google advertising package that was their main source of revenue, but I think we are far from attending it’s funeral. Its not so much that Facebook has taken [...]